Privacy Policy

1. Overview

1.1. This Privacy Policy applies to authenticated users of PropertyValue Services anywhere in India. This Privacy Policy describes how PropertyValue and its affiliates collect and use your personal data through our authenticated platform requiring user login.

1.2. PropertyValue is a digital property valuation platform operated by Swach Infotech Private Limited. We are committed to protecting and respecting your privacy. We collect your personal information and process your personal data in accordance with the Information Technology Act, 2000 (also known as ITA-2000, or the IT Act), IT (Reasonable Security Practices & Procedures and Sensitive Personal Data or Information) Rules, 2011, Digital Personal Data Protection Act (DPDP), 2023, and other national and state laws which relate to the processing of your personal data.

1.3. We collect your information in order to provide and continually improve our property valuation services. Our Privacy Policy is subject to change at any time without notice. To make sure you are aware of any changes, please review this Policy periodically. All partners and service providers who work with or for us, or who have access to personal information, will be expected to read and comply with this Policy. No third party may access or process sensitive personal information held by us without having first entered into a Confidentiality Agreement.

2. Sources of Personal Information

2.1. We obtain personal information from the following categories of sources:

2.2. As an authenticated platform, we collect and maintain:

• Account Information: Email address, phone number, full name, encrypted password, authentication tokens, login history
• Property Information: Property address, GPS coordinates, property type, size, configuration, ownership details, property photos and documents
• Transaction Data: Order history, payment information (processed securely through third-party gateways), valuation reports, service purchases
• Technical Data: IP address, device information, browser details, session data, usage analytics
• Communication Data: Support messages, feedback, email communications, notification preferences

3. Cookies and Tracking Technologies

3.1. Tracking Technologies and Cookies

3.2. We use both Session and Persistent Cookies for the following purposes:

4. Use of Your Personal Data

4.1. We may use your Personal Data for the following purposes:

• To provide and maintain our Service: Including monitoring usage, managing your authenticated account, and delivering property valuation reports
• To manage your Account: Registration, authentication, and access to platform features available to registered users
• For contract performance: Processing property valuation orders, delivering reports, and fulfilling service agreements
• To contact You: Email, SMS, push notifications regarding orders, reports, security updates, and service communications
• To provide updates: Service announcements, new features, and important account notifications (you may opt out of marketing communications)
• To manage requests: Handling support tickets, property resubmissions, and report clarifications
• For business transfers: In connection with mergers, acquisitions, or asset transfers where user data may be transferred
• For service improvement: Data analysis, usage trend identification, platform optimization, and feature development

4.2. We may share your personal information in the following situations:

• With Service Providers: Payment processors, authentication services, cloud hosting, analytics, mapping services, and communication tools
• For business transfers: During negotiations or completion of mergers, acquisitions, or financing transactions
• With Affiliates: Parent company and subsidiaries, subject to compliance with this Privacy Policy
• With business partners: For joint service offerings or promotional partnerships (with your explicit consent)
• With your consent: Any other disclosure authorized by you for specific purposes
• Legal compliance: When required by law, court order, or government regulation

5. Retention of Your Personal Data

5.1. We retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to:

• Comply with legal obligations (accounting records, tax compliance, audit requirements)
• Resolve disputes and enforce our legal agreements
• Maintain property valuation records for verification and quality assurance
• Provide historical valuation data for property portfolio tracking
• Prevent fraud and maintain platform security

5.2. Usage Data is generally retained for internal analysis purposes. Usage Data is retained for a shorter period except when used to strengthen security, improve functionality, or when legally obligated to retain for longer periods.

5.3. Upon account deletion request, personal data shall be erased within a reasonable timeframe (typically 30-90 days) unless retention is required by law. We may retain anonymized or aggregated data for analytical purposes indefinitely.

6. Transfer of Your Personal Data

6.1. Your information, including Personal Data, is processed at our operating offices in India and in any other places where service providers are located. All data processing occurs within India unless limited cross-border transfers are necessary for third-party service providers (cloud hosting, payment gateways).

6.2. Your consent to this Privacy Policy followed by your submission of information represents your agreement to data processing and limited transfers when necessary.

6.3. We take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or country unless there are adequate controls in place including the security of your data and compliance with applicable data protection laws.

7. Marketing Opt-outs

7.1. PropertyValue will not send you unsolicited marketing or promotional emails without your permission. Even after you have given permission, you may opt out of receiving marketing emails by following the unsubscribe instructions in those messages. Please note that we may continue to send you essential service messages such as:

• Order confirmations and valuation report notifications
• Account security alerts and password reset emails
• Service updates affecting your active orders
• Payment receipts and transaction confirmations
• Legal notices and policy updates

7.2. Any opt-out is specific to the browser you use. You may need to opt out on every browser and device that you use to access our Service.

7.3. Website: You can opt out of receiving personalized ads by adjusting your cookie preferences in your account settings or browser settings.

7.4. The opt-out will place a cookie on your computer that is unique to the browser you use. If you change browsers or delete cookies, you will need to opt out again.

7.5. Mobile Devices: Your mobile device may allow you to opt out of targeted advertising:

• "Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices
• "Limit Ad Tracking" on iOS devices

8. Privacy of Children

8.1. We recognize the importance of children's safety and privacy. Our Service is intended for adults above 18 years of age. We do not request or knowingly collect any personally identifiable information from children under the age of 18.

8.2. PropertyValue is very sensitive to privacy issues regarding children. Our authenticated platform requires users to be legal adults capable of entering into binding contracts for property valuation services.

8.3. If a parent or guardian becomes aware that their child has provided us with Personal Information without consent, please contact us immediately at support@propertyvalue.co.in. Upon verification, we will delete such information from our systems within 72 hours.

9. Security and User Rights

9.1. Data Security Measures

Your Personal Information is extremely important to us. We implement industry-standard security practices including:

• Encrypted data transmission (SSL/TLS) and storage
• Secure authentication with bcrypt password hashing
• Row-level security (RLS) policies on database access
• Regular security audits and vulnerability assessments
• Access controls limiting personnel with data access
• Secure payment processing through PCI DSS compliant gateways
• Session management and automatic timeout protections

Although we implement robust security measures, you acknowledge that no online platform is completely secure. It is important that you protect your password and do not share it with anyone. We cannot be held liable for unauthorized access, hacking, or data breaches beyond our reasonable control.

9.2. Your Rights Under DPDP Act 2023

Under the Digital Personal Data Protection Act, 2023, you have the following rights:

To exercise any of these rights, please contact our Grievance Officer as specified in Section 11 below. We will respond to your request within 30 days of verification.

10. Changes to this Privacy Policy

10.1. We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational needs.

10.2. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Sending an email notification to your registered email address
• Displaying a prominent notice on our Service dashboard
• Updating the "Last updated" date at the top of this Privacy Policy

10.3. Changes become effective immediately upon posting unless otherwise specified. You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Service after changes are posted constitutes your acceptance of the updated Privacy Policy.

10.4. If changes materially affect your rights, we will provide at least 30 days' notice before the changes take effect, giving you the opportunity to review and decide whether to continue using our Service.

11. Contact Us

11.1. If you have any questions about this Privacy Policy, the practices of our platform, or your dealings with our Service, please contact us: